Exemplifying Style

Suites and Apartments by the Sea

Tutto è nato dal sogno dello sviluppatore immobiliare il quale immaginava il progetto come la sopraelevazione di una ipotetica preesistenza Art Nouveau.

This structure was not visible. However, it could not be excluded that it had actually existed in the past.

Il lungomare di San Benedetto del Tronto, infatti, negli anni ’20  e ’30 del 1900 era punteggiato di ville Liberty (così lo stile Art Nouveau è conosciuto in Italia) che sono state poi sostituite negli anni ’60 con hotel in cemento armato.

One of these, the Sabbiadoro Hotel, was the object of our transformation project.

We decided to accept the challenge and to experiment with mixing two different architectural languages: the floral language of art nouveau and the minimal language of the modern movement.

The languages are substantially coeval, as both were born more than 100 years ago.

We undertook research to identify how to balance the commercial needs of the real estate developer and the functional needs of those who would live there with the architectural and urban requirements.

The two languages are represented in the project on two different scales. On the urban scale, minimalism prevails, while on the scale of the promenade along the seafront, the structures are more decorated.

L’edificio ha avuto un grande successo commerciale e un ottimo gradimento di pubblico.

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